Branding is all about owning a piece of the mind-space of your target market, whether it’s in your local neighborhood, an industry segment, or the world. As a senior business leader, you must identify the words you own. What are the words that come up in the minds of your core customers when they think about your brand?
The 7 Strata Framework: The Strategic Thinking behind the OPSP
The 7 Strata framework will guide you through the strategic thinking for the OPSP. It is a comprehensive framework for creating a robust strategy that differentiates your company from the competition.
The One-Page Strategic Plan: OVERVIEW
Entrepreneurs, business owners and executives often face the challenge of, the faster your company is growing, the harder it is to keep everyone aligned. The One-Page Strategic Plan is the perfect tool to get everyone in your organization on the same page.