Core customer should always be the most important word in your business vocabulary. Because it is the life blood of your company.  Therefore, you should constantly be asking: Who is my customer? Where is my customer? How do I reach my customer? Moreover, these are building blocks not only for your marketing strategy, but also for your One-Page Strategic Plan (OPSP).

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Branding is all about owning a piece of the mind-space of your target market, whether it’s in your local neighborhood, an industry segment, or the world.  As a senior business leader, you must identify the words you own. What are the words that come up in the minds of your core customers when they think about your brand?

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The SWT is a must-have tool for senior business leaders, because it identifies the inherent Strengths and Weaknesses within the firm, while also exploring broader external Trends. These Trends go beyond the industry and/or geography that the firm currently operates in.

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If your company is ready to grow, whether by scaling up or through acquiring, it is important to have clear Core Values bedded down. This article focuses on Core Values, where they fit in in the One-Page Strategic Plan (OPSP), the role of the leadership team and the discovery of the Core Values of your company.

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Each workplace has a unique culture that you’ll have to adapt to, especially if you’re a contract worker or start a new job.  Here are 6 tips to help you adapt to different workplace cultures.

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Part of your role as an executive or owner in driving business performance, is to evaluate past performance and decide on how to remedy the situation going forward. Here are 3 #bestpratical tips to effectively evaluate performance and determine actions.

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Struggling to get a grip on the real-time performance of your business? The article talks about a real-life example (and tips!) of how to design a performance dashboard that gives you immediate visibility of the performance of your business.

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Business leaders need more than month-end reports showing history. They need to know what to do during the month to influence the future outcomes, i.e. what IS the dial that needs to move (what to measure), and what to DO to move the dial. These are called leading indicators. Watch this short video to learn more.

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Poor cashflow is the biggest business killer. Cashflow is the oxygen of the business – without it you can’t breathe.  Having said this, getting rid of your bank overdraft is possible if you set it as a target, as we’ll see in Kevin and Lucy’s story.

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Business leaders focus on growing profit performance. Yet they are constantly challenged with various moving parts in their business and teams. A common experience is “we are spinning our wheels”. The COVID pandemic adds an additional layer of complexity that will take some time for all to settle into the new normal. It has taken its’ toll on profit performance of many companies.

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