Branding is all about owning a piece of the mind-space of your target market, whether it’s in your local neighborhood, an industry segment, or the world. As a senior business leader, you must identify the words you own. What are the words that come up in the minds of your core customers when they think about your brand?
The 7 Strata Framework: The Strategic Thinking behind the OPSP
The 7 Strata framework will guide you through the strategic thinking for the OPSP. It is a comprehensive framework for creating a robust strategy that differentiates your company from the competition.
Strategic Planning Simplified
Having a strategic plan in place is one of the most important building blocks in the foundation of a business. In this article and video I share a simplified framework for strategic planning that you can use to future-proof your business in the new business landscape.